NEW RESEARCH

Product Valuation

Lifestyle Branding

Managing Product Assortments

The Dieter’s Paradox




BLOG | BUSINESS ARTICLES MEDIA COVERAGE

P&G's Plan to Ditch Half Its Brands Is Not as Strange as You Think

Why Gillette’s New Razor Is Good for Procter & Gamble

Super Bowl Ads: The Good, the Weird, and the Ugly

Speed is online retail's new frontier

A Visit from Mondelez International’s Irene Rosenfeld

Blackberry and Best Buy: Two Super Bowl Ad Fumbles


Walmart ads a glimpse of Facebook's future

Why Wal-Mart Likes Facebook, at Least During the Holidays

How Much Is a Twinkie Worth?

Two Questions Haunting J.C. Penney


Why an Amazon Phone Makes Sense … for Amazon

Can There Ever Be a Fair Price? Why Jcpenney's Strategy Backfired


Could Facebook Become the New Coke?

Why Everyday Low Pricing Might Not Fit J.C. Penney

Why Everyone Wants a Piece of Facebook’s IPO: Insights From Behavioral Economics

Why Apple's E-Book Pricing Model Might Not Be Unfair

Rethinking Gillette’s Pricing With Dollar Shave's Disruptive Innovation

What’s in a Name? Krafting the Mondelez Brand

Solving the iPad Name Conundrum

Can JC Penney Become 'America's Favorite Store?

Why Facebook Is A Threat To Lifestyle Brands

Pros and Cons: Should You Embrace Lifestyle Branding?

A Campaign to Pique the Interest of Those Who Revel in a Deal (New York Times)

Amazon's Fire Phone: A Compulsive Shopper's Worst Nightmare?
(NBC)

Pop-up shops are becoming more permanent (Fortune)

Cable Customers Chafe at Merger of Low-Rated Companies (Bloomberg)

Inside Five Businesses that Let Customers Name Their Own Price (Fast Company)

Lifestyle Branding: The New Frontier of Competitive Differentiation (Marketing Science Institute)

Why smart colleges keep tuition high and promise the aid to cut it (The Guardian)

Why AT&T is Talking About Texting and Driving (The New Yorker)

Sometimes, We Want Prices to Fool Us
(The New York Times)

Attention JC Penney Shoppers, Look Out for the Return of 'Sales Galore' (Time)

Customers Will Pay More for Less (Harvard Business Review)

JC Penney’s Epic Rebranding Fail
(Forbes)

Penney to go back to calling a sale a sale (Chicago Tribune)

JCPenney Fair Pricing (TheStreet)

Doing Well by Doing Good: The Benevolent Halo of Social Goodwill (American Marketing Association)

Wherefore art thou 'iPad'? (LA Times)

Expensive Things Seem Less Valuable If They're Bundled with Cheap Items (Harvard Business Review)

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