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BLOG MEDIA COVERAGE

Why Everyday Low Pricing Might Not Fit J.C. Penney

Why Everyone Wants a Piece of Facebook’s IPO: Insights From Behavioral Economics

Rethinking Gillette’s Pricing With Dollar Shave's Disruptive Innovation

Rethinking Gillette’s Pricing With Dollar Shave's Disruptive Innovation

What’s in a Name? Krafting the Mondelez Brand

Can JC Penney Become 'America's Favorite Store?

Why Facebook Is A Threat To Lifestyle Brands

Pros and Cons: Should You Embrace Lifestyle Branding?

Wherefore art thou 'iPad'? (LA Times)

Expensive Things Seem Less Valuable If They're Bundled with Cheap Items (Harvard Business Review)

Stores play with our hearts, wallets on Valentine's Day (MSNBC)

Airlines worry that truth in fares could scare away passengers (Chicago Tribune)

Who put the flouwah in my chowdah? The thick and thin of consumer conformity (Washington Post)