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B O O K S

6th Edition (August 2011)
3rd Edition (September 2011)
8th Edition (November 2011)
 
C A S E S

>Gillette Fusion: Building a $1 Billion Brand (0841)
>Calyx Flowers: Managing Profitable Growth (0845)
>Datril: Pioneering the Acetaminophen Market (0804)
>DryClean Express: Managing Dissatisfied Customers (0836)
>Universal Press Pricing Dilemma (0832)
>DuraMax: The Product Improvement Nobody Wanted (0864)
>Iridium Satellite Phone: When the Pioneer Fails (0809)
>New Coke (0818)
N O T E S
>Marketing as a Business Discipline (0601)
>The Framework for Marketing Management (0603)
>Identifying Target Customers (0672)
>Developing a Positioning Strategy (0676)
>Managing Company Value (0624)
>Gaining and Defending Market Position (0664)
>Managing New Products (0632)
>Managing Product Lines (0644)
>Essential Financial Concepts in Marketing (0685)
>Economic Value Analysis: Case Interview (0655)
>New Product Pricing: Case Interview (0657)
>Understanding the Decision-Making Process (0687)