Alexander Chernev

C O N S U L T I N G

Areas of expertise:
Marketing strategy
Managing growth
Marketing planning and analysis
Managing innovation
Branding and brand equity
Customer management and customer equity
Pricing and price image
Consumer decision behavior
Litigation (expert opinion)

Note: Due to prior commitments Professor Chernev has limited availability for new consulting projects. For assistance, please refer to my esteemed colleagues at the Kellogg Marketing Department. Thank you for understanding.