In The News
No, A Salad Doesn’t Make that Burger Healthier (Wall Street Journal)
Yes, Some Actually Believe Adding Salad Lowers A Meal’s Calorie Total (American Council on Science and Health)
Why McRibs and Pumpkin Spice Lattes aren’t sold year-round (ABC News)
Whisky, Swords And House Lannister Coin Purses: ‘Game Of Thrones’ Merchandise Is Coming (Forbes)
Do you owe a tip to the barista who poured your black coffee? (Chicago Tribune)
The Psychology of Healthy Eating (Kellogg Insight)
How to Sell Your Business–and Keep It Too (Inc.)
When Are Consumers Most Likely to Feel Overwhelmed by Their Options? (Kellogg Insight)
How Co Mastered the Four Ps (BoF)
Baez, Schwarber help companies bask in Cubs World Series glow (Chicago Tribune)
How big box stores look to hook college students – for life (Chicago Tribune)
Will food shoppers really seek out GMO information using QR codes? (Chicago Tribune)
Why Uber’s New Logo Is a Mistake (Fortune)
Epson Is About to Solve the Most Annoying Problem With Inkjet Printers (Bloomberg)
12 Books From Which to Build a DIY MBA for the 2020 Leader (Inc.)
How Consumers Understand (and Misunderstand) Pricing Cues (Harvard Business Review)
Chunky or Smooth? Retailer and Distributor Value-Based Pricing in Action (Wiglaf Journal)
A Campaign to Pique the Interest of Those Who Revel in a Deal (New York Times)
Amazon’s Fire Phone: A Compulsive Shopper’s Worst Nightmare?(NBC)
Pop-up shops are becoming more permanent (Fortune)
Cable Customers Chafe at Merger of Low-Rated Companies (Bloomberg)
Inside Five Businesses that Let Customers Name Their Own Price (Fast Company)
Lifestyle Branding: The New Frontier of Competitive Differentiation (Marketing Science Institute)
Speed is online retail’s new frontier
A Visit from Mondelez International’s Irene Rosenfeld
Blackberry and Best Buy: Two Super Bowl Ad Fumbles
Walmart ads a glimpse of Facebook’s future
Why Wal-Mart Likes Facebook, at Least During the Holidays
How Much Is a Twinkie Worth?
Two Questions Haunting J.C. Penney
Why an Amazon Phone Makes Sense … for Amazon
P&G’s Plan to Ditch Half Its Brands Is Not as Strange as You Think
Why Gillette’s New Razor Is Good for Procter & Gamble
Why smart colleges keep tuition high and promise the aid to cut it (The Guardian)
Why AT&T is Talking About Texting and Driving (The New Yorker)
Sometimes, We Want Prices to Fool Us (The New York Times)
Attention JC Penney Shoppers, Look Out for the Return of ‘Sales Galore’ (Time)
Customers Will Pay More for Less (Harvard Business Review)
JC Penney’s Epic Rebranding Fail (Forbes)
Penney to go back to calling a sale a sale (Chicago Tribune)
JCPenney Fair Pricing (TheStreet)
Doing Well by Doing Good: The Benevolent Halo of Social Goodwill (American Marketing Association)
Wherefore art thou ‘iPad’? (LA Times)
Expensive Things Seem Less Valuable If They’re Bundled with Cheap Items (Harvard Business Review)
Stores play with our hearts, wallets on Valentine’s Day (MSNBC)
Airlines worry that truth in fares could scare away passengers (Chicago Tribune)
Customers will pay more for less (Today online)
JCPenney Discovers the Importance of Research the Hard Way (Media Bistro)
Penney tries to clarify message on pricing change (Reuters)
Penney to go back to calling a sale a sale (Chicago Tribune)
Facebook’s a Company. Get Over It (Foreign Policy)
JCPenney Giving Up On The Whole “No More Sales” Thing (The Consumerist)
Facebook’s brand equity falls (WARC)
Who put the flouwah in my chowdah? The thick and thin of consumer conformity (Washington Post)
Health “Halos” Con Calorie Counters (Scientific American)
Can There Ever Be a Fair Price? Why Jcpenney’s Strategy Backfired
Could Facebook Become the New Coke?
Why Everyday Low Pricing Might Not Fit J.C. Penney
Why Everyone Wants a Piece of Facebook’s IPO: Insights From Behavioral Economics
Why Apple’s E-Book Pricing Model Might Not Be Unfair
Rethinking Gillette’s Pricing With Dollar Shave’s Disruptive Innovation
What’s in a Name? Krafting the Mondelez Brand
Solving the iPad Name Conundrum
Can JC Penney Become ‘America’s Favorite Store?